The Tru 140S is a three-door coupe that’s somewhat reminiscent of the Hyundai Veloster and also aims to be “an attractive-yet-affordable sports car”.

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Appearing in matte-white with chrome wheels and crossflag Chevy emblems, it’s conceived as a sort of ‘mini exotic’ in design. The front-wheel-drive 140S is based on the Chevrolet Cruze platform. It includes direct injection and engine start-stop, along with a 1.4-liter Turbo Ecotec four-cylinder engine, for a fuel-economy rating of about 40 mpg.
Just as with the companion Code 130R Concept, the 140S is also intended as a budget-priced entry, starting in the low $20,000s range.